Facebook ads are one of the most popular ways for brands to reach their customers.
Now, they’re getting another chance to do so thanks to a new ad policy from the company that makes it easier for brands that don’t have enough cash to pay for their ads to make them visible.
The new policy, released Monday, includes new rules on how advertisers can advertise on the platform and new guidelines for what counts as an ad, according to a post on Facebook’s blog.
In the past, companies were required to make sure that ads were displayed prominently in front of users, but that could be difficult in some cases, including if the ad was a one-off and if it was not shared with the user’s friends.
The current ad policy will require all ads to display in the top-right corner of the site or a top-left corner for all users, regardless of which ad is currently open, according the post.
Ads can also be disabled or hidden.
Facebook has previously made it easier to make ads appear in front a user.
Ads that have been in the news, for example, would show up prominently in newsfeeds if they were relevant to the news story at hand.
But with the new ad rules, the platform will now let users opt to view an ad as a part of a “special deal,” meaning that they won’t see ads from companies they aren’t already affiliated with.
This means advertisers will be able to advertise on Facebook without having to pay the ad’s cost to the advertiser.
“The new ad system makes it easy for advertisers to display ads on Facebook, which is a significant win for users who may be unwilling to pay a lot of money to see ads in front,” said David Siegel, vice president of content at Facebook.
“The company also wants to make it easy to reach users and make it easier than ever for people to create custom ads, too.”
The new system will also be available in English, French, Italian, German, Spanish, Russian, Portuguese, and Turkish.
The policy changes are effective July 1.
The company is also taking steps to improve its ad performance.
According to Facebook, it’s adding more data about how users interact with its ads to improve the experience.
The company is testing new tools that will allow advertisers to track and measure how users are using the ads and analyze their interactions to better target the ads to them.
Advertisers who use Facebook’s ad platform can also earn extra money by making ads visible in users’ news feeds.
That will be paid in cash through a new “premium” program, which can give advertisers more options for creating their ads and will make it more affordable for brands.
Facebook’s new ad policies are expected to become available in the coming weeks.