By Matt StoverMashable – 9/24/18The Hollywood elite are no strangers to advertising, but they may have a new source of revenue in the form of long-running television show, “The Bachelor.”
The ABC series has become the No. 1 show on television and is airing every week, and now advertisers are jumping in with big offers to sell its products.
While some of the most famous names in entertainment have been flocking to “The Bachelorette” in recent years, its creator, Jonathan Penner, said advertisers are coming on board in record numbers.
“We’re seeing the same kind of ad deals we’ve seen with other popular shows,” Penner told CNNMoney.
The show is based on the reality series “The Ultimate Bachelors,” which has seen the biggest spike in viewership since its premiere.
It has attracted an unprecedented amount of interest from TV advertisers, with one of the biggest deals coming from Viacom.
The entertainment giant agreed to spend up to $1 billion on ads in a deal that will run through 2020.
In addition to Viacam, other big names in the business are also signing on, including Coca-Cola, General Motors, PepsiCo and Macy’s.
“The reality of the industry is that these guys are on the TV and they’re in the ads,” said Penner.
“They’re going to be the big players.
The other big players are all going to do the same.”
There’s no denying that long-standing TV stars are making money.
The number of television commercials sold per hour has increased every year since 2008, according to Nielsen.
And Penner says that number is going to continue to grow.
“It’s a way to get people to tune in,” Penneer said.
“It’s also a way for people to get into the game.”
While TV ad sales are up this year, Penner thinks the rise of the short-form online advertising market is making them more lucrative.
The online advertising business is growing at an impressive rate, but Penner said it’s only going to get bigger.
“In the long run, it’s going to take longer to get the same amount of clicks,” Penney said.
He believes online ad sales will be able to make up the difference.
“You can make up for lost clicks with a more organic, more targeted, more organic advertising,” he said.
For now, the big ad buys are coming from TV networks, but he said the future is looking bright for online advertisers.
“I think they’re going for the big bucks, and I think we’re going, like, next year,” Penned said.