Reno, the global digital advertising agency, is taking a page out of Facebook’s playbook with its own ad strategy.
With its own platform, it’s hoping to use the power of its massive network of digital influencers to drive more awareness of its brands.
The digital ad agency is creating a native ad campaign with native advertising that targets its brand’s native audiences.
But what if you’re a brand that you don’t want to spend a lot of money on?
If you’re already a brand with a niche audience, the campaign might not be worth your time.
Reno is hoping to change that.
In a post on Medium, the agency says that it has created an advertising campaign called “The Unnatural” that will be available to all Reno clients for free.
It features a series of ads in which Reno partners with brands that are known for their natural lifestyle, like yoga and yoga studios, for example.
The ad will run for a month in which the brand’s natural lifestyle is featured.
“The UnNatural” is an example of how Reno’s approach to natural ad campaigns could benefit brands.
Renos first platform, Reno Marketplace, lets brands sell their content directly to Reno.
As Reno sees it, this way of monetizing content can help them increase revenue and keep users engaged.
Renoise says that this kind of organic advertising will be a huge benefit for brands.
“We think it’s great for our platform, because it’s more efficient and the content is more relevant to the brand,” said Renoise founder and CEO Chris Rader.
“You get a really rich platform that gives you access to these influencers and that’s a big benefit to us.”
The platform also allows brands to reach a large audience through its audience sharing feature.
“It allows you to build relationships with people who are already with the brand, who have already done this kind or have a relationship with someone who has done this,” said Rader, who added that it allows for brands to be more direct in their communication with their audience.
In the past, brands have faced an uphill battle with online marketing.
Brands with a big audience are more likely to run viral campaigns, which can make it difficult for them to make money.
Rader says that Reno believes this is something that it can fix with its platform.
“We want to change the way brands make money,” said the Renoise executive.
“What I think is really cool about Reno and our platform is that it doesn’t just pay for content, it pays for your traffic and engagement.”
This type of organic ad campaign is something brands have struggled with for years, but it has a huge opportunity to change how online marketers monetize their content.
Riser says that, if you are not a brand and you want to have a better chance of attracting your audience, this kind inorganic advertising will allow you to do it.
He says that his platform is already being used by many brands and brands have already begun to embrace the platform.
Renora is now working with several other brands, including brands like Facebook, Pinterest, and Uber.
But for brands that have been struggling with their online marketing strategies, Riser believes this kind can be a big boon.