Video advertising is now becoming a mainstream part of British television and has become one of the most important revenue streams for the BBC.
It has also been the subject of an unprecedented amount of research, as evidenced by the BBC’s new campaign which, for the first time, shows a video ad during a BBC programme.
BBC One’s “We Are” is the first of its kind in the UK, using video advertising to promote the BBC News programme “The World Today” in its first year on air.
The campaign’s aim is to highlight the role that women play in the workplace and that women have to be listened to.
The BBC’s campaign will air on Monday 6 April at 9pm GMT and will include a video of a woman sitting in a meeting and will feature a voiceover from the BBC World Service’s presenter Kate Allen.
Kate Allen is a woman who, as one of Britain’s most respected media executives, has played a central role in the BBC and its news programmes for over 35 years.
The video will feature women in the audience who have been featured on “We are” including a young woman in her first year as an employee of the BBC, a female executive at the BBC Worldwide Studios, a BBC employee, and a woman at the corporation’s advertising agency.
“We want to use video advertising in a way that we’ve never done before, and we’re using it as a platform to tell people what the BBC is all about,” said Kate Allen, the director of BBC Worldwide.
“I think it’s something that’s very interesting for the broadcaster to use because it’s about telling a story that people want to hear.”
The video is part of the launch of the campaign’s “we are” campaign, which also includes a new ad featuring women at work in a supermarket.
BBC World’s “World Today” has been the BBCs most watched news programme for two years running.
Its success has been due to the fact that it offers an alternative to mainstream news.
BBC Worldwide’s Kate Allen (left) will be part of BBC’s “world news” campaign.
BBC presenter Kate (right) is seen in a scene from BBC World Today’s “The BBC is World” ad.
BBC News is BBC’s most-watched news programme, and the most-trusted news source for the UK.
In the past, BBC News has been used by many different news organisations and organisations such as the BBC Trust, the BBC Children’s Trust and the British Library to promote education and cultural events and events and to create programmes for children.
BBC Two’s “Today” is also an example of how the BBC can create a strong connection with the audience through the use of video.
Today’s programme has been criticised for its excessive use of images and text to emphasise its political content and to draw people to the programme.
“Today is an opportunity for the British people to see what’s happening in their lives and to have that impact on the world,” said BBC Worldwide managing director James Firth.
“It is a powerful platform for the audience to take action and make a difference.”
“The campaign is about giving people a voice,” said Mark Porter, BBC Worldwide marketing director.
“The challenge we have is to reach people who have a different point of view and feel a part of our news programme.”
BBC News’ Kate Allen will be a part in BBC’s global news campaign, “The We Are”.
BBC News presenter Kate and BBC World Editor Nick Robinson.
“Worldwide” is one of BBC News programmes most popular programmes, with the show drawing in over 20 million viewers every week.
Its first year was also marked by a number of breakthrough innovations.
It began to air live on BBC iPlayer at 9am GMT and later expanded to BBC One at 10.30am GMT.
In January 2017, the programme was the first in the world to offer live-streaming to viewers.
The first BBC News documentary was also shown on iPlayer, which featured the BBC Today programme and other documentaries.
In 2017, a new type of video was introduced, which allows viewers to “tune in” to live events, such as an event that is broadcast live.
“Live-streamed events and discussions on the BBC have become an increasingly important part of news coverage and a powerful way to engage the public,” said Pauline Cluley, Director General of the Broadcasting Standards Authority (BSA), which is responsible for ensuring that the BBC adheres to the highest standards.
BBC’s news coverage has also grown significantly in recent years.
BBC executives said the ad campaign is an example to other broadcasters to be careful about their use of online video adverts.
“BBC Worldwide has been one of our biggest advertisers with the online video market growing every year and it’s very important that we stay on top of the trends,” said Firth, adding that the new ad campaign also reflects the “global reach”