CINCINNATI — A $1 million advertising campaign by a company that offers the ability to “hear and react” to your emotions and reactions in real-time may seem daunting.
But with the help of facial recognition technology and advanced algorithms, it could be just as effective for marketers.
For years, social media platforms have provided the tools to connect people with one another and advertisers are beginning to use them to sell ads online.
They’ve also helped them create viral videos, turn crowds of people into followers, and even create memes.
With social media, companies can use the power of the technology to identify, target, and communicate with potential customers.
With the right software and a little research, companies have the ability for people to understand and react to the ads they see on their platforms.
But when you want to target a particular audience, it can be tricky to figure out how best to go about it.
For that reason, Facebook’s recently launched its first video advertising campaign.
The company has partnered with the popular brand and sports website ESPN to launch the “ESPN Insider” feature, which will allow people to see how the ads have been received on their social networks.
“We’ve seen a lot of interest in this,” said David Eickert, the CEO of ESPN, which has partnered on the campaign with the NFL’s Cincinnati Bengals.
“We were able to see an uptick in interest in the video, and we wanted to get the word out.”
Eickert said that by partnering with ESPN, the company has created an opportunity to help the public understand how the video has been received.
That could be a way to target potential customers with ads that they see or hear or respond to.
The goal is to reach the next generation of consumers.
Eick, whose firm is also a partner with the National Football League, said the company hopes to use the “insider” feature to help advertisers better understand the emotional impact of the ads.
The campaign will begin on Tuesday, Oct. 25 and will run through Nov. 4.
Eick said the goal is for consumers to be able to understand the ad better by watching it.