The Irish Consumer Organisation has been campaigning for a rethink on advertising.
The organisation’s president, Martin Murphy, said: “The consumer is an increasingly important part of our economy and the role of advertising is crucial to ensuring that we are able to attract and retain new consumers and keep them in our communities.”
I am very concerned by the fact that the advertising industry in Ireland is increasingly dominated by big companies that have a strong political agenda and which are not seeking the public’s best interests.””
There is a real disconnect between advertising and the people who consume it and the way they are being served by the advertising companies.
“Read more about advertising:Consumer group ‘strongly supports’ advertising ban in the new election source The Independent article Advertising companies have a duty to offer people the best service, says consumer group consumer group.
Its president, Michael McDowell, said the group was supportive of an advertising ban on a large scale and had no objection to the adverts that could be seen on a mobile phone, while its members were happy to be able to see advertising on television, on TV, and through the internet.
The advertising industry is the last line of defence for the advertising-based economy. “
It is very difficult for the consumer to find the best advertising if they can only see one ad per day, he told The Irish Sun.”
The advertising industry is the last line of defence for the advertising-based economy.
It is vital that we ensure that the public have access to the best possible service and it is imperative that the consumers are able take part in the advertising that is provided to them.
“Read the report from the Irish Consumer Organisations website here: Consumers’ views on advertising ban: What are your views?
A report published on Monday by consumer group Consumer Ireland showed that consumers were happy with their television and radio advertisements but were dissatisfied with the way big companies were using them.
The study showed that 78% of people had heard about a TV ad and 81% of those were satisfied with the ads.
The Irish Consumer Association (ICA) said its members felt that advertising should be free and fair and that people had the right to choose which advertisements they would watch.
However it said consumers could also be “caught out” by companies that are trying to manipulate the way people see advertising, with advertisers trying to “over-promise and under-deliver” by putting their best advert on TV or radio.”
This is a growing problem in the industry.
People are getting caught out in the game of advertising and it can be dangerous.
“If you can’t get your voice heard, what do you want from the advertising you see?” consumer group chief executive, Michael McGowan, said.
Read more from The Irish Independent here:The Consumer Ireland report said: Consumers can expect to be informed about the advertising products and services advertised by advertising companies and can expect the advertisers to be truthful in their communications.
“The public should be able, and indeed have the right, to access and make up their own minds about what they want to see advertised,” it said.
The Independent understands the group is currently negotiating a deal with the government over the introduction of a universal digital advertising ban, which would mean no ads would be shown on the internet or on television.