The advertising industry has been working on ways to convince young people to pay more attention to brands in recent years.
It’s an issue that’s been addressed by brands like Apple, Nike and Coca-Cola, among others.
In addition to selling things, brands have a responsibility to make sure their ads are engaging, engaging, and engaging again, said Tim Lippert, CEO of Lippith Marketing.
He says the best way to do this is to take a cue from brands like Coca-cola and Apple.
Lipproth says the most effective way to reach younger audiences is to do things that don’t require a lot of cash upfront.
And that means using online ad platforms, he said.
LIPPITH: I think that there’s a lot to be said for brands doing something that doesn’t require any money upfront.
That way, they can invest in that digital platform.
And they can create that experience.
So, I think it’s going to be very interesting to see where that takes us.
In the meantime, Lippeth is also working on an ad platform called “Lippith” that’s focused on helping advertisers reach millennials.
The company is building a tool that allows brands to offer more creative and engaging digital content for the younger demographic.
LIPPITH: And so it’s really about creating a place where people can share the things that they like, or the things they want to see in an ad, or where they want an app that’s not a traditional ad, where they can really experience that, that’s interactive, and where they have more freedom to take ownership of it, said Lippiths marketing manager, Mark Bunnett.
It all has to do with the brand.
BUNNITT: And, you know, I love that idea of the brand being in the digital space.
And then you’re making it really compelling to them.
You know, the people who are using this app, they’re not just looking at a video of a dog, they have a lot more to say.
And it really gives them a better opportunity to share what they like with the audience.